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Auction and reservation are the two buying types in Meta (Facebook) Ads Manager. With auction, your ad competes with other advertisers’ ads for every impression, so costs and results vary. In return, you get access to all campaign objectives and can change your campaign at any time. With reservation (formerly Reach and Frequency), you book […]
For decades, entrepreneurs have wondered whether organic positions are linked to whether a company advertises on Google or not. We even received calls from entrepreneurs who were convinced that their positions dropped when they stopped advertising. Until now, we have argued that paid and organic ads are in no way related (except indirectly). Now, things […]
An analysis of 600,000 pages reveals that Google does not penalize content created with artificial intelligence, according to Search Engine Journal. As the use of artificial intelligence (AI) in web content creation expands rapidly, questions are arising about its impact on SEO and search engine rankings. A new extensive study by Ahrefs, which analyzed 600,000 […]
Google advertising (Google Ads) is one of the most effective tools for acquiring customers, but with rising competition and higher click prices, many people are asking: How much does it still make sense to invest in Google ads? And when is it better to allocate that money elsewhere? In this article, we will look at: […]
Among IT professionals, it was said from the very first drafts that GDPR was nonsense – a bureaucratic creation by people who don’t understand the internet. And as it later turned out, they were right: GDPR significantly worsened the user experience, burdened small businesses, and overlooked those it was truly intended for. The official goal? […]
The future of retail is no longer just digital – it’s also smart. Discover how AI intertwines inspiration, personalization, and physical stock, creating a seamless shopping experience. Today, every customer can be a potential client anytime, anywhere. Therefore, the role of advertisers is becoming more demanding and at the same time more strategic than ever […]
Companies, in their desire for a good reputation and customer acquisition, strive for the best customer ratings. However, in business, some negative feedback is inevitable, which can be well or poorly argued, or not at all. I know of a case where a customer received a negative review (1 star) with the comment “everything is […]
The development of artificial intelligence (AI) has overnight changed the way we access information, educate ourselves, do business, … Leading this revolution is ChatGPT, a tool that answers questions with captivating precision, summarizes complex content, offers solutions, and even hallucinates. All based on a vast body of knowledge. But whose? The fact is that this […]
Have you noticed that you barely even notice ads on websites anymore? So much so that you mute them or close them, but how many users actually know what the ad content was a moment later? You are not the only one. This is a phenomenon experts call banner blindness—and it is not a user […]
Financial companies that successfully implement personalization are known to achieve up to 40% more revenue from these activities compared to their less agile competitors, according to a study by McKinsey & Company. This data clearly indicates that adapting content and offers to individual customers is essential for increasing the profitability of marketing campaigns. The personalization […]
