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Copytrack charged a Slovenian company €510 for a single photo on its website. A lawyer’s letter challenging both Copytrack’s authority and the amount claimed brought the matter to a halt. Here is what to check, what not to do, and how to avoid letters like this altogether. The letter is in English, carries the logo […]
Review sites are online platforms where users or experts share opinions about products, services, or brands. Their main purpose is to provide independent information that helps consumers make decisions. Unlike official company presentations, where everything is geared towards sales, review sites are often seen as more objective and trustworthy sources. Comparison websites, such as RealReviews, […]
Companies, in their desire for a good reputation and customer acquisition, strive for the best customer ratings. However, in business, some negative feedback is inevitable, which can be well or poorly argued, or not at all. I know of a case where a customer received a negative review (1 star) with the comment “everything is […]
