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Google Ads management: campaign setup, costs, keywords and how to get inquiries instead of clicks.
Foreign companies often launch in Slovenia the same way: they take a campaign that works in Austria, Germany or Croatia, translate the ads, set a budget and wait. A month later the account shows clicks, but hardly any inquiries. The problem is rarely Google Ads itself. Slovenia is a small market with its own language, […]
Digital advertising was long seen as an area where users had no insight into who was advertising to them and why. With the launch of the Ads Transparency Center, Google took an important step toward greater transparency. The tool, publicly available since March 2023, provides insight into ads from all verified advertisers across Google platforms—from […]
For decades, entrepreneurs have wondered whether organic positions are linked to whether a company advertises on Google or not. We even received calls from entrepreneurs who were convinced that their positions dropped when they stopped advertising. Until now, we have argued that paid and organic ads are in no way related (except indirectly). Now, things […]
Google advertising (Google Ads) is one of the most effective tools for acquiring customers, but with rising competition and higher click prices, many people are asking: How much does it still make sense to invest in Google ads? And when is it better to allocate that money elsewhere? In this article, we will look at: […]
