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Sam Altman’s latest statement, as a leading representative of OpenAI, touches on the question of ads in ChatGPT. At first glance it sounds great, but on closer reading it doesn’t add up. Altman said that ads in ChatGPT will be based on the concept of partner, or affiliate referrals. This means that when ChatGPT refers […]
In recent years, we have witnessed one of the biggest changes in the financial sector since the introduction of online banking. Fintech companies—a combination of finance and technology—have grown from niche startups into key players in the digital economy. In Slovenia, this transformation is happening more slowly than abroad, but the changes are already clearly […]
The fintech industry is one of the fastest-growing branches of the digital economy, but it also faces one of the toughest tasks – building trust. When it comes to money, users do not buy impulsively. They need to be convinced that the system is secure, transparent, and worth their time and personal data.Digital marketing plays […]
Affiliate marketing in Slovenia is still a niche in itself. Most creators, bloggers, or entrepreneurs who venture into it quickly realize that the numbers do not compare to the US or German markets. However, this does not mean that one cannot earn well from it — the strategy simply needs to be more deliberate. It […]
In an industry where users experience risk as part of the fun, trust is becoming a key measure of success. That is precisely why Slovenian casinos are among the best examples of how digital marketing builds credibility and long-term user loyalty. Platforms that collect casino reviews are now an integral part of the strategies through […]
Digital advertising was long seen as an area where users had no insight into who was advertising to them and why. With the launch of the Ads Transparency Center, Google took an important step toward greater transparency. The tool, publicly available since March 2023, provides insight into ads from all verified advertisers across Google platforms—from […]
Good evening.My name is Maja, I am part of the team — and I take care of clients from Slovenia.I have analyzed your website… This is how an email I received last week began. And if this were a real person, I would say – okay, she made a typo. But “Maja” is not a […]
In recent years, the term microtargeting has often been used as a synonym for digital manipulation—especially in political campaigns, where platforms such as Facebook and Google have made it possible to show ads to very specific groups of voters. However, a study by researchers from the MIT Sloan School of Management shows that reality is […]
Review sites are online platforms where users or experts share opinions about products, services, or brands. Their main purpose is to provide independent information that helps consumers make decisions. Unlike official company presentations, where everything is geared towards sales, review sites are often seen as more objective and trustworthy sources. Comparison websites, such as RealReviews, […]
With the advent of artificial intelligence, the way users—your potential customers—browse the web and make purchasing decisions is also changing. Artificial intelligence tools, led by ChatGPT, enable users to compare, answer questions, and advise on the selection of products or services. In doing so, they often cite sources and specific products, which directly impacts sales. […]
