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Digital advertising was long seen as an area where users had no insight into who was advertising to them and why. With the launch of the Ads Transparency Center, Google took an important step toward greater transparency. The tool, publicly available since March 2023, provides insight into ads from all verified advertisers across Google platforms—from […]
Good evening.My name is Maja, I am part of the team — and I take care of clients from Slovenia.I have analyzed your website… This is how an email I received last week began. And if this were a real person, I would say – okay, she made a typo. But “Maja” is not a […]
In recent years, the term microtargeting has often been used as a synonym for digital manipulation—especially in political campaigns, where platforms such as Facebook and Google have made it possible to show ads to very specific groups of voters. However, a study by researchers from the MIT Sloan School of Management shows that reality is […]
Review sites are online platforms where users or experts share opinions about products, services, or brands. Their main purpose is to provide independent information that helps consumers make decisions. Unlike official company presentations, where everything is geared towards sales, review sites are often seen as more objective and trustworthy sources. Comparison websites, such as RealReviews, […]
With the advent of artificial intelligence, the way users—your potential customers—browse the web and make purchasing decisions is also changing. Artificial intelligence tools, led by ChatGPT, enable users to compare, answer questions, and advise on the selection of products or services. In doing so, they often cite sources and specific products, which directly impacts sales. […]
When advertising on Facebook (Meta Ads), advertisers have two main options for buying ad space: auction (English: Auction) and reservation (English: Reach and Frequency Booking). These are two different approaches with different advantages, limitations, and suitability for different types of campaigns. The difference between auction and reservation advertising on Facebook is mainly in the way […]
For decades, entrepreneurs have wondered whether organic positions are linked to whether a company advertises on Google or not. We even received calls from entrepreneurs who were convinced that their positions dropped when they stopped advertising. Until now, we have argued that paid and organic ads are in no way related (except indirectly). Now, things […]
An analysis of 600,000 pages reveals that Google does not penalize content created with artificial intelligence, according to Search Engine Journal. As the use of artificial intelligence (AI) in web content creation expands rapidly, questions are arising about its impact on SEO and search engine rankings. A new extensive study by Ahrefs, which analyzed 600,000 […]
Google advertising (Google Ads) is one of the most effective tools for acquiring customers, but with rising competition and higher click prices, many people are asking: How much does it still make sense to invest in Google ads? And when is it better to allocate that money elsewhere? In this article, we will look at: […]
Among IT professionals, it was said from the very first drafts that GDPR was nonsense – a bureaucratic creation by people who don’t understand the internet. And as it later turned out, they were right: GDPR significantly worsened the user experience, burdened small businesses, and overlooked those it was truly intended for. The official goal? […]
