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Artificial intelligence in marketing: tools, practical use and how businesses prepare for AI search and assistants.
If you have been following digital marketing trends in recent months, you have probably noticed the increasingly frequent use of the term GEO optimization. Some use it as a synonym for local SEO, others talk about optimization for artificial intelligence, and still others about adapting web content to individual geographic markets. The truth is that […]
Generative models such as ChatGPT, Gemini, and Perplexity are increasingly becoming the entry point for information. Companies assume that a good ranking on Google will automatically translate into frequent appearances in LLM responses. A new analysis by Search Atlas clearly shows: this connection is much weaker than we think. Google ≠ LLM The study compared […]
Sam Altman’s latest statement, as a leading representative of OpenAI, touches on the question of ads in ChatGPT. At first glance it sounds great, but on closer reading it doesn’t add up. Altman said that ads in ChatGPT will be based on the concept of partner, or affiliate referrals. This means that when ChatGPT refers […]
Good evening.My name is Maja, I am part of the team — and I take care of clients from Slovenia.I have analyzed your website… This is how an email I received last week began. And if this were a real person, I would say – okay, she made a typo. But “Maja” is not a […]
With the advent of artificial intelligence, the way users—your potential customers—browse the web and make purchasing decisions is also changing. Artificial intelligence tools, led by ChatGPT, enable users to compare, answer questions, and advise on the selection of products or services. In doing so, they often cite sources and specific products, which directly impacts sales. […]
An analysis of 600,000 pages reveals that Google does not penalize content created with artificial intelligence, according to Search Engine Journal. As the use of artificial intelligence (AI) in web content creation expands rapidly, questions are arising about its impact on SEO and search engine rankings. A new extensive study by Ahrefs, which analyzed 600,000 […]
The future of retail is no longer just digital – it’s also smart. Discover how AI intertwines inspiration, personalization, and physical stock, creating a seamless shopping experience. Today, every customer can be a potential client anytime, anywhere. Therefore, the role of advertisers is becoming more demanding and at the same time more strategic than ever […]
The development of artificial intelligence (AI) has overnight changed the way we access information, educate ourselves, do business, … Leading this revolution is ChatGPT, a tool that answers questions with captivating precision, summarizes complex content, offers solutions, and even hallucinates. All based on a vast body of knowledge. But whose? The fact is that this […]
