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Online advertising is a method of promoting your company, products, or services online through various platforms such as Google, Facebook, Instagram, and others. It is important because it allows you to reach a wide and specifically targeted audience, which can increase brand awareness, drive website traffic, and improve sales results.

The cost of online advertising depends on several factors, including the chosen platform, target audience, competition, and campaign scope. Generally, you can expect costs to range from a few hundred euros per month for smaller campaigns to several thousand euros for larger, more aggressive campaigns. Agency service fees are usually added to the monthly budget and range from 10% to 20% of that amount.

Results from online advertising can be visible within a few days, depending on the type of campaign and the chosen platform. For example, with Google Ads campaigns, results can appear within the first few days of the campaign launch, while SEO optimization may require several weeks or even months to yield measurable results.

Yes, it is possible to manage online advertising campaigns independently, especially on platforms like Google Ads and Facebook Ads, which offer user-friendly tools. However, for the best results, we recommend collaborating with an experienced agency that can optimize campaigns, save time, and maximize return on investment.

Choosing the right platform depends on your goals, target audience, and the nature of your business. For example, if you want to reach a broad audience and increase visibility, Google Ads, Facebook, and Instagram are suitable. However, if you are targeting B2B clients, LinkedIn advertising is more effective. An agency can help you choose the right platform based on your specific needs.