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Martin Miklavčič is the founder of Miklavčič marketing, a Google Partner agency. He has more than 20 years of experience in digital marketing and personally manages Google and Meta advertising and SEO for small and mid-sized businesses.
Companies, in their desire for a good reputation and customer acquisition, strive for the best customer ratings. However, in business, some negative feedback is inevitable, which can be well or poorly argued, or not at all. I know of a case where a customer received a negative review (1 star) with the comment “everything is […]
The development of artificial intelligence (AI) has overnight changed the way we access information, educate ourselves, do business, … Leading this revolution is ChatGPT, a tool that answers questions with captivating precision, summarizes complex content, offers solutions, and even hallucinates. All based on a vast body of knowledge. But whose? The fact is that this […]
Have you noticed that you barely even notice ads on websites anymore? So much so that you mute them or close them, but how many users actually know what the ad content was a moment later? You are not the only one. This is a phenomenon experts call banner blindness—and it is not a user […]
Financial companies that successfully implement personalization are known to achieve up to 40% more revenue from these activities compared to their less agile competitors, according to a study by McKinsey & Company. This data clearly indicates that adapting content and offers to individual customers is essential for increasing the profitability of marketing campaigns. The personalization […]
Social media has become an indispensable part of young people’s daily lives. Platforms such as Instagram, TikTok, Snapchat, and YouTube serve not only as entertainment but also as important tools for communication, education, and identity formation. In this article, we will present statistical data on social media usage among young people and their positive and […]
Social media has become an indispensable part of everyday life and an important tool for many—especially in the field of aesthetic surgery. Plastic surgeons are increasingly using digital marketing to communicate with potential patients. Particularly effective approaches include education and building awareness of advanced practices. A recent study “The New Era of Marketing in Plastic […]
The tourism industry is resilient and adapts to challenges, with the desire to explore and discover new cultures remaining strong. New research predicts a 60% growth in international travelers by 2040, representing nearly 2.4 billion trips. New Trends in Source Markets By 2040, India, China, and the USA will be among the fastest-growing markets: Country […]
The study, prepared by Google in collaboration with Deloitte and other external partners such as UNWTO and GapMinder , provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019. The focus is on new source markets, growing destinations, and changes […]
A unique brand identity is a key element for recognition and differentiation in the market. Through visual and verbal elements, identity reflects the values, mission, and personality of the brand, enabling an emotional connection with the target audience.
Values and vision are at the heart of every brand. They are the foundation on which we build strategy and create a connection with the target audience. Clearly defined values and a vision enable a company to remain consistent, authentic, and true to its identity.
