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Generative models such as ChatGPT, Gemini, and Perplexity are increasingly becoming the entry point for information. Companies assume that a good ranking on Google will automatically translate into frequent appearances in LLM responses. A new analysis by Search Atlas clearly shows: this connection is much weaker than we think. Google ≠ LLM The study compared […]
Sam Altman’s latest statement, as a leading representative of OpenAI, touches on the question of ads in ChatGPT. At first glance it sounds great, but on closer reading it doesn’t add up. Altman said that ads in ChatGPT will be based on the concept of partner, or affiliate referrals. This means that when ChatGPT refers […]
In an industry where users experience risk as part of the fun, trust is becoming a key measure of success. That is precisely why Slovenian casinos are among the best examples of how digital marketing builds credibility and long-term user loyalty. Platforms that collect casino reviews are now an integral part of the strategies through […]
Good evening.My name is Maja, I am part of the team — and I take care of clients from Slovenia.I have analyzed your website… This is how an email I received last week began. And if this were a real person, I would say – okay, she made a typo. But “Maja” is not a […]
In recent years, the term microtargeting has often been used as a synonym for digital manipulation—especially in political campaigns, where platforms such as Facebook and Google have made it possible to show ads to very specific groups of voters. However, a study by researchers from the MIT Sloan School of Management shows that reality is […]
Review sites are online platforms where users or experts share opinions about products, services, or brands. Their main purpose is to provide independent information that helps consumers make decisions. Unlike official company presentations, where everything is geared towards sales, review sites are often seen as more objective and trustworthy sources. Comparison websites, such as RealReviews, […]
For decades, entrepreneurs have wondered whether organic positions are linked to whether a company advertises on Google or not. We even received calls from entrepreneurs who were convinced that their positions dropped when they stopped advertising. Until now, we have argued that paid and organic ads are in no way related (except indirectly). Now, things […]
Google advertising (Google Ads) is one of the most effective tools for acquiring customers, but with rising competition and higher click prices, many people are asking: How much does it still make sense to invest in Google ads? And when is it better to allocate that money elsewhere? In this article, we will look at: […]
Among IT professionals, it was said from the very first drafts that GDPR was nonsense – a bureaucratic creation by people who don’t understand the internet. And as it later turned out, they were right: GDPR significantly worsened the user experience, burdened small businesses, and overlooked those it was truly intended for. The official goal? […]
Social media has become an indispensable part of young people’s daily lives. Platforms such as Instagram, TikTok, Snapchat, and YouTube serve not only as entertainment but also as important tools for communication, education, and identity formation. In this article, we will present statistical data on social media usage among young people and their positive and […]
