Call us or fill out the form below, and we will contact you. We strive to respond to all inquiries within 24 hours on business days.
If you have been following digital marketing trends in recent months, you have probably noticed the increasingly frequent use of the term GEO optimization. Some use it as a synonym for local SEO, others talk about optimization for artificial intelligence, and still others about adapting web content to individual geographic markets. The truth is that […]
Generative models such as ChatGPT, Gemini, and Perplexity are increasingly becoming the entry point for information. Companies assume that a good ranking on Google will automatically translate into frequent appearances in LLM responses. A new analysis by Search Atlas clearly shows: this connection is much weaker than we think. Google ≠ LLM The study compared […]
Sam Altman’s latest statement, as a leading representative of OpenAI, touches on the question of ads in ChatGPT. At first glance it sounds great, but on closer reading it doesn’t add up. Altman said that ads in ChatGPT will be based on the concept of partner, or affiliate referrals. This means that when ChatGPT refers […]
With the advent of artificial intelligence, the way users—your potential customers—browse the web and make purchasing decisions is also changing. Artificial intelligence tools, led by ChatGPT, enable users to compare, answer questions, and advise on the selection of products or services. In doing so, they often cite sources and specific products, which directly impacts sales. […]
For decades, entrepreneurs have wondered whether organic positions are linked to whether a company advertises on Google or not. We even received calls from entrepreneurs who were convinced that their positions dropped when they stopped advertising. Until now, we have argued that paid and organic ads are in no way related (except indirectly). Now, things […]
