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If you have been following digital marketing trends in recent months, you have probably noticed the increasingly frequent use of the term GEO optimization. Some use it as a synonym for local SEO, others talk about optimization for artificial intelligence, and still others about adapting web content to individual geographic markets. The truth is that […]
Online advertising is now one of the key tools for business growth. While in the past we understood it primarily as purchasing ads on Google or Facebook, in 2026 its significance is considerably broader. It is no longer just about displaying ads, but about the deliberate use of digital channels, data, creative content, and automation […]
Advertising has never been just a tool for sales. It has always been a reflection of the times in which it is created. The values we live by. The boundaries we set. And the feelings we may not know how to, or wish to, express directly. That is precisely why advertisements are often more interesting […]
Sam Altman’s latest statement, as a leading representative of OpenAI, touches on the question of ads in ChatGPT. At first glance it sounds great, but on closer reading it doesn’t add up. Altman said that ads in ChatGPT will be based on the concept of partner, or affiliate referrals. This means that when ChatGPT refers […]
In recent years, we have witnessed one of the biggest changes in the financial sector since the introduction of online banking. Fintech companies—a combination of finance and technology—have grown from niche startups into key players in the digital economy. In Slovenia, this transformation is happening more slowly than abroad, but the changes are already clearly […]
The fintech industry is one of the fastest-growing branches of the digital economy, but it also faces one of the toughest tasks – building trust. When it comes to money, users do not buy impulsively. They need to be convinced that the system is secure, transparent, and worth their time and personal data.Digital marketing plays […]
Affiliate marketing in Slovenia is still a niche in itself. Most creators, bloggers, or entrepreneurs who venture into it quickly realize that the numbers do not compare to the US or German markets. However, this does not mean that one cannot earn well from it — the strategy simply needs to be more deliberate. It […]
Digital advertising was long seen as an area where users had no insight into who was advertising to them and why. With the launch of the Ads Transparency Center, Google took an important step toward greater transparency. The tool, publicly available since March 2023, provides insight into ads from all verified advertisers across Google platforms—from […]
Good evening.My name is Maja, I am part of the team — and I take care of clients from Slovenia.I have analyzed your website… This is how an email I received last week began. And if this were a real person, I would say – okay, she made a typo. But “Maja” is not a […]
For decades, entrepreneurs have wondered whether organic positions are linked to whether a company advertises on Google or not. We even received calls from entrepreneurs who were convinced that their positions dropped when they stopped advertising. Until now, we have argued that paid and organic ads are in no way related (except indirectly). Now, things […]
