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The Slovenian domain extension .si is gaining new meaning: “superintelligence.” Following Trump’s announcement regarding the renaming of artificial intelligence, the story also attracted broader public attention. However, interest in it was already evident in the domain market before the recent headlines. As reported by Žurnal24, the popularization of the term could increase international demand for […]
Slovenia looks easy on paper: a eurozone country, EU rules, a well-connected population and a good command of English. Many foreign companies therefore treat it as an add-on to Austria or Croatia. Then the first results come in lower than expected. The market is small, but it is not a region of a bigger one. […]
A company that ranks well in Germany or Austria usually expects the same pages to work in Slovenia once they are translated. They rarely do. The translated site gets indexed, but it does not show up for the searches Slovenian customers actually type. The reason is not that Slovenian SEO follows different rules. Google is […]
Foreign companies often launch in Slovenia the same way: they take a campaign that works in Austria, Germany or Croatia, translate the ads, set a budget and wait. A month later the account shows clicks, but hardly any inquiries. The problem is rarely Google Ads itself. Slovenia is a small market with its own language, […]
Copytrack charged a Slovenian company €510 for a single photo on its website. A lawyer’s letter challenging both Copytrack’s authority and the amount claimed brought the matter to a halt. Here is what to check, what not to do, and how to avoid letters like this altogether. The letter is in English, carries the logo […]
