The tourism industry is resilient and adapts to challenges, with the desire to explore and discover new cultures remaining strong. New research predicts a 60% growth in international travelers by 2040, representing nearly 2.4 billion trips. New Trends in Source Markets By 2040, India, China, and the USA will be among the fastest-growing markets: Country […]
The Future of Tourism 2040: Key Findings from the Google and Deloitte Study
The study, prepared by Google in collaboration with Deloitte and other external partners such as UNWTO and GapMinder , provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019. The focus is on new source markets, growing destinations, and changes […]

