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If you have been following digital marketing trends in recent months, you have probably noticed the increasingly frequent use of the term GEO optimization. Some use it as a synonym for local SEO, others talk about optimization for artificial intelligence, and still others about adapting web content to individual geographic markets. The truth is that […]
Generative models such as ChatGPT, Gemini, and Perplexity are increasingly becoming the entry point for information. Companies assume that a good ranking on Google will automatically translate into frequent appearances in LLM responses. A new analysis by Search Atlas clearly shows: this connection is much weaker than we think. Google ≠ LLM The study compared […]
Good evening.My name is Maja, I am part of the team — and I take care of clients from Slovenia.I have analyzed your website… This is how an email I received last week began. And if this were a real person, I would say – okay, she made a typo. But “Maja” is not a […]
An analysis of 600,000 pages reveals that Google does not penalize content created with artificial intelligence, according to Search Engine Journal. As the use of artificial intelligence (AI) in web content creation expands rapidly, questions are arising about its impact on SEO and search engine rankings. A new extensive study by Ahrefs, which analyzed 600,000 […]
