{"id":27822,"date":"2025-10-22T06:18:42","date_gmt":"2025-10-22T04:18:42","guid":{"rendered":"https:\/\/digitalnimarketing.si\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/"},"modified":"2026-10-06T08:00:38","modified_gmt":"2026-10-06T06:00:38","slug":"automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad","status":"publish","type":"post","link":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/","title":{"rendered":"Automation with AI Chatbots \u2013 a support tool or an unnecessary fad?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Good evening.<br\/>My name is Maja, I am part of the team &#8212; and I take care of clients from Slovenia.<br\/>I have analyzed your website\u2026<\/p>\n\n<p class=\"wp-block-paragraph\">This is how an email I received last week began.<\/p>\n\n<p class=\"wp-block-paragraph\">And if this were a real person, I would say \u2013 okay, she made a typo. But \u201cMaja\u201d is not a person. It is an <strong>AI solution<\/strong> that the company offers as a \u201cvirtual human agent.\u201d<br\/>And it is precisely this <strong>\u201cI have analyzed\u201d<\/strong> that is an excellent symbol of the current state of artificial intelligence: <strong>confidence without understanding<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">You won&#8217;t believe it, but Maja still manages to sell her solution. Her customers think:  <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cLet the errors remain in the text. So that it is clear that we are using artificial intelligence.\u201d<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">This is a mindset where the goal of digitalization is not to <strong>improve a process<\/strong>, but to <strong>leave traces of digitalization<\/strong>. Not for AI to help humans \u2013 but for <strong>humans to prove they have AI<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Such a director does not understand that artificial intelligence without human intelligence becomes merely a generator of random impressions. And that technology that makes mistakes is not a sign of progress, but a sign that the company has no one to notice them. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\"><strong>Artificial Intelligence or Artificial Confidence<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">With the development of AI, many entrepreneurs fear they are falling behind, missing opportunities. That if they don&#8217;t \u201ckeep up with the times,\u201d they will soon become irrelevant. <\/p>\n\n<p class=\"wp-block-paragraph\">One of these \u201copportunities\u201d is also a <a href=\"https:\/\/emedia.si\/ai-avtomatizacija-dober-zasluzek-ali-zgolj-draga-priloznost\/\">website chatbot<\/a>. \u201cAn AI chatbot that communicates with customers on its own,\u201d we hear. It sounds impressive. But the question is: <strong>who actually needs it?<\/strong>   <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\"><strong>First condition: volume<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">These \u201cthings\u201d learn from mistakes and examples. If there aren&#8217;t enough conversations, there&#8217;s no learning.<br\/>The average Slovenian company, with a handful of visitors and a few inquiries per month, will not have enough data for the system to even \u201cimprove.\u201d <\/p>\n\n<p class=\"wp-block-paragraph\">For them, an AI chatbot will be more like a <strong>mannequin in a shop window<\/strong> \u2013 something that looks modern but does nothing useful.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\"><strong>Second condition: price that grows with \u201cintelligence\u201d<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">At first glance, everything seems cheap.<br\/>A website, one plugin, a monthly subscription of 20 euros.<br\/>But when we want the chatbot not to talk nonsense, additional costs arise:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>system configuration,<\/li>\n\n\n\n<li>communication tone adjustment,<\/li>\n\n\n\n<li>entry of frequently asked questions,<\/li>\n\n\n\n<li>payment for the number of requests (API calls).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">With a larger number of conversations, the bill also grows.<br\/>Then we are back to the same question as with advertising: <strong>can it be cheaper?<\/strong><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\"><strong>Learn from the big ones \u2013 but don&#8217;t imitate<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The largest companies have implemented AI chatbots primarily in <strong>after-sales support<\/strong>, not in sales.<br\/>Why? Because automation does no harm there. <\/p>\n\n<p class=\"wp-block-paragraph\">If the chatbot answers:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cHave you already checked if your internet connection is working?\u201d<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">this is not annoying, but practical.<\/p>\n\n<p class=\"wp-block-paragraph\">However, if it starts explaining something unrelated to the customer&#8217;s question in the middle of a sales conversation, it is a lost opportunity.<\/p>\n\n<p class=\"wp-block-paragraph\">Good practice is for the bot to ask a few questions at the beginning, such as:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWhat are you interested in?\u201d<br\/>\u201cAre you already using our product?\u201d<br\/>\u201cHave you tried restarting the device?\u201d<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">and then \u2013 <strong>hands over the conversation to a human<\/strong>. This person enters the conversation somewhat prepared, with basic information already \u201con the table.\u201d Some who forgot to \u201cturn on\u201d the internet have already solved their problems. Thus, mostly only those who truly need an expert reach them.    <\/p>\n\n<p class=\"wp-block-paragraph\">In this case, the customer gained something by getting faster interaction and problem resolution, and the provider gained something by already filtering urgent from non-urgent cases. <\/p>\n\n<p class=\"wp-block-paragraph\">This is how technology helps, rather than replaces.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\"><strong>When a company implements AI because \u201ceveryone else is doing it\u201d<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">One of the biggest problems is not in the technology, but in the mindset.<\/p>\n\n<p class=\"wp-block-paragraph\">Companies implement AI solutions not because they need them, but because they have simply appeared.<\/p>\n\n<p class=\"wp-block-paragraph\">They feel they will miss the train of the future if they don&#8217;t have \u201csomething artificially intelligent.\u201d But a train going in the wrong direction is no better than standing still. <\/p>\n\n<p class=\"wp-block-paragraph\">The truth is that <a href=\"https:\/\/digitalni-marketing.si\/category\/umetna-inteligenca\/\">AI solutions<\/a> are effectively used only by those who already had well-organized customer communication.<\/p>\n\n<p class=\"wp-block-paragraph\">Those who have ignored chats and inquiries for years will not miraculously start processing them just because \u201cartificial intelligence\u201d is now involved in the conversation.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\"><strong>Technology is not a solution if there is no need<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">An AI chatbot has its purpose. But only where there is a <strong>need for conversation, not just a desire for modernity<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">For someone with thousands of interactions monthly, it is a tool that can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>shorten response times,<\/li>\n\n\n\n<li>retain dissatisfied customers,<\/li>\n\n\n\n<li>filter basic questions.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">For a smaller entrepreneur, however, it is often <strong>just another plugin<\/strong> that will quietly disappear from the website after a few months.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\"><strong>Smart people, not smart systems<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">The greatest danger of artificial intelligence is not that it will be smarter than us, but that it will give confidence to those who do not understand how to use it at all. <\/p>\n\n<p class=\"wp-block-paragraph\">AI chatbots are not a solution for poor communication \u2013 they are merely a magnifying glass that reveals it. And until Maja learns to write a message without spelling errors, there&#8217;s really no point in trying to analyze my website. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good evening.My name is Maja, I am part of the team &#8212; and I take care of clients from Slovenia.I have analyzed your website\u2026 This is how an email I received last week began. And if this were a real person, I would say \u2013 okay, she made a typo. But \u201cMaja\u201d is not a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[594],"tags":[606,635,601,637,636,609],"class_list":["post-27822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-ai","tag-ai-2","tag-artificial-intelligence-in-marketing","tag-autoresponders","tag-chatbot","tag-chatgpt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Chatbots: When Artificial Intelligence Becomes Artificial Confidence<\/title>\n<meta name=\"description\" content=\"When \u201cMaja\u201d writes \u201cI have analyzed your site,\u201d we know that AI is not a solution for communication, but a mirror of companies that use it without understanding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Chatbots: When Artificial Intelligence Becomes Artificial Confidence\" \/>\n<meta property=\"og:description\" content=\"When \u201cMaja\u201d writes \u201cI have analyzed your site,\u201d we know that AI is not a solution for communication, but a mirror of companies that use it without understanding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/\" \/>\n<meta property=\"og:site_name\" content=\"Miklav\u010di\u010d marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/miklavcic.marketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/martin.miklavcic\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T04:18:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T06:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/10\/AI-avtomatizacija-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martin Miklav\u010di\u010d\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@martinovmejl\" \/>\n<meta name=\"twitter:site\" content=\"@tweegital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Miklav\u010di\u010d\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/\"},\"author\":{\"name\":\"Martin Miklav\u010di\u010d\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#\\\/schema\\\/person\\\/31fea2c7d6213b10bf7f7842f84e167d\"},\"headline\":\"Automation with AI Chatbots \u2013 a support tool or an unnecessary fad?\",\"datePublished\":\"2025-10-22T04:18:42+00:00\",\"dateModified\":\"2026-10-06T06:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/\"},\"wordCount\":886,\"publisher\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AI-avtomatizacija-scaled-1.jpeg\",\"keywords\":[\"ai\",\"AI\",\"Artificial Intelligence in Marketing\",\"autoresponders\",\"chatbot\",\"chatgpt\"],\"articleSection\":[\"Artificial Intelligence\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/\",\"name\":\"AI Chatbots: When Artificial Intelligence Becomes Artificial Confidence\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AI-avtomatizacija-scaled-1.jpeg\",\"datePublished\":\"2025-10-22T04:18:42+00:00\",\"dateModified\":\"2026-10-06T06:00:38+00:00\",\"description\":\"When \u201cMaja\u201d writes \u201cI have analyzed your site,\u201d we know that AI is not a solution for communication, but a mirror of companies that use it without understanding.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AI-avtomatizacija-scaled-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AI-avtomatizacija-scaled-1.jpeg\",\"width\":2560,\"height\":1576,\"caption\":\"AI automation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domov\",\"item\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Artificial Intelligence\",\"item\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/topic\\\/artificial-intelligence\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Automation with AI Chatbots \u2013 a support tool or an unnecessary fad?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/\",\"name\":\"Miklav\u010di\u010d Marketing\",\"description\":\"Povezujemo prilo\u017enosti\",\"publisher\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#organization\"},\"alternateName\":\"Buti\u010dne storitve za digitalni marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#organization\",\"name\":\"Miklav\u010di\u010d marketing d.o.o.\",\"alternateName\":\"Miklav\u010di\u010d marketing\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/fav.png\",\"contentUrl\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/fav.png\",\"width\":300,\"height\":300,\"caption\":\"Miklav\u010di\u010d marketing d.o.o.\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/miklavcic.marketing\",\"https:\\\/\\\/x.com\\\/tweegital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/miklavcic-marketing\\\/\",\"https:\\\/\\\/www.instagram.com\\\/miklavcicmarketing\\\/\",\"https:\\\/\\\/partnersdirectory.withgoogle.com\\\/partners\\\/4674611041\"],\"legalName\":\"Miklav\u010di\u010d marketing d.o.o.\",\"description\":\"Miklav\u010di\u010d marketing je osebno vodena agencija za digitalni marketing z Gorenjske (Zgornji Brnik). Malim in srednjim slovenskim podjetjem prina\u0161a ve\u010d povpra\u0161evanj z Google Ads, SEO optimizacijo, vidnostjo v AI iskanju (ChatGPT, Gemini, Google AI povzetki), izdelavo spletnih strani in ogla\u0161evanjem na Facebooku in Instagramu. Google Partner, ve\u010d kot 20 let izku\u0161enj, vodi direktor Martin Miklav\u010di\u010d.\",\"slogan\":\"Vidnost \u2013 Povpra\u0161evanja \u2013 Rast.\",\"email\":\"martin@digitalnimarketing.si\",\"telephone\":\"+386 41 414 847\",\"foundingDate\":\"2022-02-17\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Zgornji Brnik 130h\",\"postalCode\":\"4210\",\"addressLocality\":\"Zgornji Brnik\",\"addressRegion\":\"Gorenjska\",\"addressCountry\":\"SI\"},\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Slovenija\"},{\"@type\":\"AdministrativeArea\",\"name\":\"Gorenjska\"}],\"knowsAbout\":[\"Google Ads ogla\u0161evanje\",\"SEO optimizacija\",\"Vidnost v AI iskanju (GEO)\",\"Izdelava spletnih strani\",\"Spletne trgovine WooCommerce\",\"Facebook in Instagram ogla\u0161evanje\",\"LinkedIn ogla\u0161evanje\",\"E-po\u0161tni marketing\",\"Video marketing in snemanje z dronom\",\"Google poslovni profil\"],\"award\":\"Google Partner\",\"founder\":{\"@type\":\"Person\",\"name\":\"Martin Miklav\u010di\u010d\",\"jobTitle\":\"direktor\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#\\\/schema\\\/person\\\/31fea2c7d6213b10bf7f7842f84e167d\",\"name\":\"Martin Miklav\u010di\u010d\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp\",\"contentUrl\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp\",\"caption\":\"Martin Miklav\u010di\u010d\"},\"description\":\"Martin Miklav\u010di\u010d je ustanovitelj agencije Miklav\u010di\u010d marketing, ki je Google Partner. Z digitalnim marketingom se ukvarja ve\u010d kot 20 let in osebno vodi ogla\u0161evanje na Googlu in Meti ter SEO za mala in srednja podjetja.\",\"sameAs\":[\"http:\\\/\\\/digitalnimarketing.si\",\"https:\\\/\\\/www.facebook.com\\\/martin.miklavcic\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/martinmiklavcic\\\/\",\"https:\\\/\\\/x.com\\\/martinovmejl\"],\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/author\\\/martin-miklavcic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI Chatbots: When Artificial Intelligence Becomes Artificial Confidence","description":"When \u201cMaja\u201d writes \u201cI have analyzed your site,\u201d we know that AI is not a solution for communication, but a mirror of companies that use it without understanding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/","og_locale":"en_US","og_type":"article","og_title":"AI Chatbots: When Artificial Intelligence Becomes Artificial Confidence","og_description":"When \u201cMaja\u201d writes \u201cI have analyzed your site,\u201d we know that AI is not a solution for communication, but a mirror of companies that use it without understanding.","og_url":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/","og_site_name":"Miklav\u010di\u010d marketing","article_publisher":"https:\/\/www.facebook.com\/miklavcic.marketing","article_author":"https:\/\/www.facebook.com\/martin.miklavcic","article_published_time":"2025-10-22T04:18:42+00:00","article_modified_time":"2026-10-06T06:00:38+00:00","og_image":[{"width":2560,"height":1576,"url":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/10\/AI-avtomatizacija-scaled-1.jpeg","type":"image\/jpeg"}],"author":"Martin Miklav\u010di\u010d","twitter_card":"summary_large_image","twitter_creator":"@martinovmejl","twitter_site":"@tweegital","twitter_misc":{"Written by":"Martin Miklav\u010di\u010d","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/#article","isPartOf":{"@id":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/"},"author":{"name":"Martin Miklav\u010di\u010d","@id":"https:\/\/digitalnimarketing.si\/en\/#\/schema\/person\/31fea2c7d6213b10bf7f7842f84e167d"},"headline":"Automation with AI Chatbots \u2013 a support tool or an unnecessary fad?","datePublished":"2025-10-22T04:18:42+00:00","dateModified":"2026-10-06T06:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/"},"wordCount":886,"publisher":{"@id":"https:\/\/digitalnimarketing.si\/en\/#organization"},"image":{"@id":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/10\/AI-avtomatizacija-scaled-1.jpeg","keywords":["ai","AI","Artificial Intelligence in Marketing","autoresponders","chatbot","chatgpt"],"articleSection":["Artificial Intelligence"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/","url":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/","name":"AI Chatbots: When Artificial Intelligence Becomes Artificial Confidence","isPartOf":{"@id":"https:\/\/digitalnimarketing.si\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/#primaryimage"},"image":{"@id":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/10\/AI-avtomatizacija-scaled-1.jpeg","datePublished":"2025-10-22T04:18:42+00:00","dateModified":"2026-10-06T06:00:38+00:00","description":"When \u201cMaja\u201d writes \u201cI have analyzed your site,\u201d we know that AI is not a solution for communication, but a mirror of companies that use it without understanding.","breadcrumb":{"@id":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/#primaryimage","url":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/10\/AI-avtomatizacija-scaled-1.jpeg","contentUrl":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/10\/AI-avtomatizacija-scaled-1.jpeg","width":2560,"height":1576,"caption":"AI automation"},{"@type":"BreadcrumbList","@id":"https:\/\/digitalnimarketing.si\/en\/automation-with-ai-chatbots-a-support-tool-or-an-unnecessary-fad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domov","item":"https:\/\/digitalnimarketing.si\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Artificial Intelligence","item":"https:\/\/digitalnimarketing.si\/en\/topic\/artificial-intelligence\/"},{"@type":"ListItem","position":3,"name":"Automation with AI Chatbots \u2013 a support tool or an unnecessary fad?"}]},{"@type":"WebSite","@id":"https:\/\/digitalnimarketing.si\/en\/#website","url":"https:\/\/digitalnimarketing.si\/en\/","name":"Miklav\u010di\u010d Marketing","description":"Povezujemo prilo\u017enosti","publisher":{"@id":"https:\/\/digitalnimarketing.si\/en\/#organization"},"alternateName":"Buti\u010dne storitve za digitalni marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalnimarketing.si\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digitalnimarketing.si\/en\/#organization","name":"Miklav\u010di\u010d marketing d.o.o.","alternateName":"Miklav\u010di\u010d marketing","url":"https:\/\/digitalnimarketing.si\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalnimarketing.si\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2024\/12\/fav.png","contentUrl":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2024\/12\/fav.png","width":300,"height":300,"caption":"Miklav\u010di\u010d marketing d.o.o."},"image":{"@id":"https:\/\/digitalnimarketing.si\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/miklavcic.marketing","https:\/\/x.com\/tweegital","https:\/\/www.linkedin.com\/company\/miklavcic-marketing\/","https:\/\/www.instagram.com\/miklavcicmarketing\/","https:\/\/partnersdirectory.withgoogle.com\/partners\/4674611041"],"legalName":"Miklav\u010di\u010d marketing d.o.o.","description":"Miklav\u010di\u010d marketing je osebno vodena agencija za digitalni marketing z Gorenjske (Zgornji Brnik). Malim in srednjim slovenskim podjetjem prina\u0161a ve\u010d povpra\u0161evanj z Google Ads, SEO optimizacijo, vidnostjo v AI iskanju (ChatGPT, Gemini, Google AI povzetki), izdelavo spletnih strani in ogla\u0161evanjem na Facebooku in Instagramu. Google Partner, ve\u010d kot 20 let izku\u0161enj, vodi direktor Martin Miklav\u010di\u010d.","slogan":"Vidnost \u2013 Povpra\u0161evanja \u2013 Rast.","email":"martin@digitalnimarketing.si","telephone":"+386 41 414 847","foundingDate":"2022-02-17","address":{"@type":"PostalAddress","streetAddress":"Zgornji Brnik 130h","postalCode":"4210","addressLocality":"Zgornji Brnik","addressRegion":"Gorenjska","addressCountry":"SI"},"areaServed":[{"@type":"Country","name":"Slovenija"},{"@type":"AdministrativeArea","name":"Gorenjska"}],"knowsAbout":["Google Ads ogla\u0161evanje","SEO optimizacija","Vidnost v AI iskanju (GEO)","Izdelava spletnih strani","Spletne trgovine WooCommerce","Facebook in Instagram ogla\u0161evanje","LinkedIn ogla\u0161evanje","E-po\u0161tni marketing","Video marketing in snemanje z dronom","Google poslovni profil"],"award":"Google Partner","founder":{"@type":"Person","name":"Martin Miklav\u010di\u010d","jobTitle":"direktor"}},{"@type":"Person","@id":"https:\/\/digitalnimarketing.si\/en\/#\/schema\/person\/31fea2c7d6213b10bf7f7842f84e167d","name":"Martin Miklav\u010di\u010d","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2026\/07\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp","url":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2026\/07\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp","contentUrl":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2026\/07\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp","caption":"Martin Miklav\u010di\u010d"},"description":"Martin Miklav\u010di\u010d je ustanovitelj agencije Miklav\u010di\u010d marketing, ki je Google Partner. Z digitalnim marketingom se ukvarja ve\u010d kot 20 let in osebno vodi ogla\u0161evanje na Googlu in Meti ter SEO za mala in srednja podjetja.","sameAs":["http:\/\/digitalnimarketing.si","https:\/\/www.facebook.com\/martin.miklavcic","https:\/\/www.linkedin.com\/in\/martinmiklavcic\/","https:\/\/x.com\/martinovmejl"],"url":"https:\/\/digitalnimarketing.si\/en\/author\/martin-miklavcic\/"}]}},"_links":{"self":[{"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/posts\/27822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/comments?post=27822"}],"version-history":[{"count":1,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/posts\/27822\/revisions"}],"predecessor-version":[{"id":27826,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/posts\/27822\/revisions\/27826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/media\/27824"}],"wp:attachment":[{"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/media?parent=27822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/categories?post=27822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/tags?post=27822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}