{"id":27791,"date":"2025-01-29T09:18:47","date_gmt":"2025-01-29T08:18:47","guid":{"rendered":"https:\/\/digitalnimarketing.si\/travel-in-2040-what-will-the-future-of-tourism-look-like\/"},"modified":"2026-10-06T08:02:10","modified_gmt":"2026-10-06T06:02:10","slug":"travel-in-2040-what-will-the-future-of-tourism-look-like","status":"publish","type":"post","link":"https:\/\/digitalnimarketing.si\/en\/travel-in-2040-what-will-the-future-of-tourism-look-like\/","title":{"rendered":"Travel in 2040 &#8211; What Will the Future of Tourism Look Like"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The tourism industry is resilient and adapts to challenges, with the desire to explore and discover new cultures remaining strong. <a href=\"https:\/\/digitalni-marketing.si\/prihodnost-turizma-2040-glavne-ugotovitve-iz-raziskave-google-in-deloitte\/\">New research<\/a> predicts a <strong>60% growth in international travelers by 2040<\/strong>, representing nearly <strong>2.4 billion trips<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>New Trends in Source Markets<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">By 2040, <strong>India, China, and the USA<\/strong> will be among the fastest-growing markets:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Brands seeking to succeed in these growing markets must establish <strong>strong brand recognition now<\/strong>.<\/li>\n\n\n\n<li>The number of Indian tourists will increase <strong>5-fold<\/strong>, primarily due to greater passport accessibility and simplified visa procedures.<\/li>\n\n\n\n<li>American tourists already generate <strong>10% of total demand for European travel<\/strong> and represent <strong>40% of all non-European visitors to Europe<\/strong>.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Country<\/th><th>2019 departures (millions)<\/th><th>2040 departures (millions)<\/th><\/tr><\/thead><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>China<\/strong><\/td><td><strong>154,6<\/strong><\/td><td><strong>310<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>USA<\/strong><\/td><td><strong>99,7<\/strong><\/td><td><strong>260<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Germany<\/strong><\/td><td><strong>99,5<\/strong><\/td><td><strong>140<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>United Kingdom<\/strong><\/td><td><strong>91,0<\/strong><\/td><td><strong>145<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Russia<\/strong><\/td><td><strong>45,3<\/strong><\/td><td><strong>60<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Italy<\/td><td>34,7<\/td><td>40<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>France<\/td><td>30,4<\/td><td>45<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Ukraine<\/td><td>28,9<\/td><td>35<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>South Korea<\/td><td>28,7<\/td><td>60<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>India<\/td><td>26,7<\/td><td>145<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Canada<\/td><td>26,6<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Romania<\/td><td>22,7<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Netherlands<\/td><td>22,0<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Japan<\/td><td>20,1<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Spain<\/td><td>19,8<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Pakistan<\/td><td>&#8211;<\/td><td>35<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Brazil<\/td><td>&#8211;<\/td><td>35<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Saudi Arabia<\/td><td>&#8211;<\/td><td>35<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Indonesia<\/td><td>&#8211;<\/td><td>35<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Mexico<\/td><td>&#8211;<\/td><td>35<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/consumer-insights\/consumer-trends\/future-of-travel-2040-insights\/\">Google\/Deloitte, Global, NextGen travelers and destinations, 2024.<\/a><\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Diversity of Destinations and New Tourism Hotspots<\/strong><\/h5>\n\n<p class=\"wp-block-paragraph\">Tourism flows are changing not only in terms of source countries but also in terms of <strong>target destinations<\/strong>. Key changes by 2040: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Spain will overtake France<\/strong> as the most visited country in the world.<\/li>\n\n\n\n<li><strong>Mexico will enter the top 5 destinations<\/strong>.<\/li>\n\n\n\n<li><strong>The Middle East will experience the largest growth in tourist arrivals<\/strong>, primarily due to <strong>Saudi Arabia and the United Arab Emirates (UAE)<\/strong>, which are investing in infrastructure and luxury tourism.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Country<\/th><th>2019 arrivals (millions)<\/th><th>2040 arrivals (millions)<\/th><\/tr><\/thead><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>France<\/td><td>90,9<\/td><td>105<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Spain<\/td><td>83,5<\/td><td>110<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>USA<\/td><td>79,4<\/td><td>100<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>China<\/td><td>65,7<\/td><td>90<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Italy<\/td><td>64,5<\/td><td>90<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Mexico<\/td><td>45,0<\/td><td>90<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Turkey<\/td><td>51,2<\/td><td>85<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Thailand<\/td><td>39,9<\/td><td>75<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Saudi Arabia<\/td><td>&#8211;<\/td><td>80<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Germany<\/td><td>39,6<\/td><td>65<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>United Kingdom<\/td><td>39,4<\/td><td>60<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Japan<\/td><td>31,9<\/td><td>50<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Malaysia<\/td><td>26,1<\/td><td>50<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Indonesia<\/td><td>&#8211;<\/td><td>40<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>United Arab Emirates<\/td><td>&#8211;<\/td><td>40<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Austria<\/td><td>31,9<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Greece<\/td><td>31,3<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Russia<\/td><td>24,4<\/td><td>&#8211;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/consumer-insights\/consumer-trends\/future-of-travel-2040-insights\/\">Google\/Deloitte, Global, NextGen travellers and destinations, 2024.<\/a><\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Future Tourists: Informed, Adventurous, and Older<\/strong><\/h5>\n\n<p class=\"wp-block-paragraph\">Two main groups of tourists are emerging:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>New tourists<\/strong> (from India, China) will initially visit <strong>nearby destinations<\/strong>, and later Europe as well.<\/li>\n\n\n\n<li><strong>Experienced tourists<\/strong> from Western countries will seek <strong>lesser-known and more authentic destinations<\/strong>.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Additionally, due to population aging, the number of <strong>older tourists<\/strong> will increase, requiring tailored services.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>What Does This Mean for Tourism Brands?<\/strong><\/h5>\n\n<ul class=\"wp-block-list\">\n<li><strong>Content localization<\/strong> will be necessary (e.g., in India, where most residents use local languages for search and bookings).<\/li>\n\n\n\n<li>Brands must build <strong>recognition in growing markets<\/strong> to be already known when tourists begin traveling.<\/li>\n\n\n\n<li><strong>Service personalization<\/strong> will be key \u2013 tourists expect unique and tailored experiences.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">By 2040, tourism will undergo major changes, with <strong>diversity of source markets, development of new destinations, and digitalization of services<\/strong> being of key importance. Companies that adapt to these trends will benefit most from the growing market, which will reach <strong>2.4 billion trips<\/strong> by 2040. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tourism industry is resilient and adapts to challenges, with the desire to explore and discover new cultures remaining strong. New research predicts a 60% growth in international travelers by 2040, representing nearly 2.4 billion trips. New Trends in Source Markets By 2040, India, China, and the USA will be among the fastest-growing markets: Country [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[623,632],"class_list":["post-27791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-opinion","tag-travel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Travel in 2040 - What Will the Future of Tourism Look Like<\/title>\n<meta name=\"description\" content=\"New research predicts a 60% growth in international travelers by 2040, representing nearly 2.4 billion trips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalnimarketing.si\/en\/travel-in-2040-what-will-the-future-of-tourism-look-like\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Travel in 2040 - What Will the Future of Tourism Look Like\" \/>\n<meta property=\"og:description\" content=\"New research predicts a 60% growth in international travelers by 2040, representing nearly 2.4 billion trips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalnimarketing.si\/en\/travel-in-2040-what-will-the-future-of-tourism-look-like\/\" \/>\n<meta property=\"og:site_name\" content=\"Miklav\u010di\u010d marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/miklavcic.marketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/martin.miklavcic\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-29T08:18:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T06:02:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/01\/Prihodnost-potovanj.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martin Miklav\u010di\u010d\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@martinovmejl\" \/>\n<meta name=\"twitter:site\" content=\"@tweegital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Miklav\u010di\u010d\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/travel-in-2040-what-will-the-future-of-tourism-look-like\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/travel-in-2040-what-will-the-future-of-tourism-look-like\\\/\"},\"author\":{\"name\":\"Martin Miklav\u010di\u010d\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#\\\/schema\\\/person\\\/31fea2c7d6213b10bf7f7842f84e167d\"},\"headline\":\"Travel in 2040 &#8211; 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