{"id":27746,"date":"2025-01-22T10:28:37","date_gmt":"2025-01-22T09:28:37","guid":{"rendered":"https:\/\/digitalnimarketing.si\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/"},"modified":"2026-10-06T08:02:15","modified_gmt":"2026-10-06T06:02:15","slug":"the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study","status":"publish","type":"post","link":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/","title":{"rendered":"The Future of Tourism 2040: Key Findings from the Google and Deloitte Study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The study, prepared by <strong>Google<\/strong> in collaboration with <a href=\"https:\/\/www2.deloitte.com\/si\/onas\">Deloitte <\/a>and other external partners such as <a href=\"https:\/\/www.unwto.org\/\">UNWTO <\/a>and <a href=\"https:\/\/www.gapminder.org\/\">GapMinder <\/a>, provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019. The focus is on new source markets, growing destinations, and changes in consumer behaviour. <\/p>\n\n<!--more-->\n\n<h3 class=\"wp-block-heading\"><strong>Key findings:<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Growth of new source markets:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Indian travellers are expected to increase the number of trips fivefold, enabled by easier access to passports and improved visa policies.<\/li>\n\n\n\n<li>Pakistan, Brazil, Saudi Arabia, Indonesia, and Mexico will be among the top 15 source markets.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>New popular destinations:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Europe remains the leading region, but growth in the Middle East, Africa, and Southeast Asia will exceed the global average.<\/li>\n\n\n\n<li>Saudi Arabia and the United Arab Emirates will become key destinations due to tourism projects such as <a href=\"https:\/\/www.neom.com\/en-us\">Neom <\/a>and <a href=\"https:\/\/riyadhexpo2030.sa\/\">Expo 2030<\/a>.<\/li>\n\n\n\n<li>Mexico will be among the five most popular destinations.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Diverse traveller groups:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Newcomers&#8221; (emerging travellers) will focus on nearby destinations, while &#8220;experienced&#8221; (mature travellers) will seek lesser-known places.<\/li>\n\n\n\n<li>Increased use of technology such as AI, virtual experiences, and real-time translators will make it easier to explore new destinations.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Focus on sustainability and personalisation:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>The study highlights the need to develop sustainable tourism models that deliver economic and social benefits.<\/li>\n\n\n\n<li>Travellers will expect personalised experiences, which will require precise data analysis and service adaptation.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Technology as a key factor:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The introduction of artificial intelligence, analytics, and automation will enable flexible pricing, optimisation of supply and demand, and better fulfilment of travellers\u2019 expectations.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Strategies for the future:<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">To succeed in 2040, the following will be key:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Adapting the offer to different traveller origins and their cultural preferences.<\/li>\n\n\n\n<li>Focusing on brand building in markets such as India, the US, and China.<\/li>\n\n\n\n<li>Developing localised content and sustainable tourism models.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This study emphasises that the future belongs to those tourism operators and destinations that proactively adapt their strategies and leverage technological opportunities.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Source: <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Study: <a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/18474\/NextGen_travellers_and_destinations_by_Google_and_Deloitte.pdf\">NextGen travellers and destinations 2024<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The study, prepared by Google in collaboration with Deloitte and other external partners such as UNWTO and GapMinder , provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019. The focus is on new source markets, growing destinations, and changes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598],"tags":[610,632],"class_list":["post-27746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google","tag-travel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Tourism - Google and Deloitte predict 60% growth by 2040<\/title>\n<meta name=\"description\" content=\"The Google and Deloitte study provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Tourism - Google and Deloitte predict 60% growth by 2040\" \/>\n<meta property=\"og:description\" content=\"The Google and Deloitte study provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Miklav\u010di\u010d marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/miklavcic.marketing\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/martin.miklavcic\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-22T09:28:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T06:02:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/01\/studija-prihodnost-potovanj.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martin Miklav\u010di\u010d\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@martinovmejl\" \/>\n<meta name=\"twitter:site\" content=\"@tweegital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Miklav\u010di\u010d\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/\"},\"author\":{\"name\":\"Martin Miklav\u010di\u010d\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#\\\/schema\\\/person\\\/31fea2c7d6213b10bf7f7842f84e167d\"},\"headline\":\"The Future of Tourism 2040: Key Findings from the Google and Deloitte Study\",\"datePublished\":\"2025-01-22T09:28:37+00:00\",\"dateModified\":\"2026-10-06T06:02:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/studija-prihodnost-potovanj.jpg\",\"keywords\":[\"google\",\"travel\"],\"articleSection\":[\"Marketing &amp; Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/\",\"name\":\"The Future of Tourism - Google and Deloitte predict 60% growth by 2040\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/studija-prihodnost-potovanj.jpg\",\"datePublished\":\"2025-01-22T09:28:37+00:00\",\"dateModified\":\"2026-10-06T06:02:15+00:00\",\"description\":\"The Google and Deloitte study provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/studija-prihodnost-potovanj.jpg\",\"contentUrl\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/studija-prihodnost-potovanj.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"study---future-of-travel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domov\",\"item\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing &amp; Strategy\",\"item\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/topic\\\/digital-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Future of Tourism 2040: Key Findings from the Google and Deloitte Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/\",\"name\":\"Miklav\u010di\u010d Marketing\",\"description\":\"Povezujemo prilo\u017enosti\",\"publisher\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#organization\"},\"alternateName\":\"Buti\u010dne storitve za digitalni marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#organization\",\"name\":\"Miklav\u010di\u010d marketing d.o.o.\",\"alternateName\":\"Miklav\u010di\u010d marketing\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/fav.png\",\"contentUrl\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/fav.png\",\"width\":300,\"height\":300,\"caption\":\"Miklav\u010di\u010d marketing d.o.o.\"},\"image\":{\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/miklavcic.marketing\",\"https:\\\/\\\/x.com\\\/tweegital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/miklavcic-marketing\\\/\",\"https:\\\/\\\/www.instagram.com\\\/miklavcicmarketing\\\/\",\"https:\\\/\\\/partnersdirectory.withgoogle.com\\\/partners\\\/4674611041\"],\"legalName\":\"Miklav\u010di\u010d marketing d.o.o.\",\"description\":\"Miklav\u010di\u010d marketing je osebno vodena agencija za digitalni marketing z Gorenjske (Zgornji Brnik). Malim in srednjim slovenskim podjetjem prina\u0161a ve\u010d povpra\u0161evanj z Google Ads, SEO optimizacijo, vidnostjo v AI iskanju (ChatGPT, Gemini, Google AI povzetki), izdelavo spletnih strani in ogla\u0161evanjem na Facebooku in Instagramu. Google Partner, ve\u010d kot 20 let izku\u0161enj, vodi direktor Martin Miklav\u010di\u010d.\",\"slogan\":\"Vidnost \u2013 Povpra\u0161evanja \u2013 Rast.\",\"email\":\"martin@digitalnimarketing.si\",\"telephone\":\"+386 41 414 847\",\"foundingDate\":\"2022-02-17\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Zgornji Brnik 130h\",\"postalCode\":\"4210\",\"addressLocality\":\"Zgornji Brnik\",\"addressRegion\":\"Gorenjska\",\"addressCountry\":\"SI\"},\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Slovenija\"},{\"@type\":\"AdministrativeArea\",\"name\":\"Gorenjska\"}],\"knowsAbout\":[\"Google Ads ogla\u0161evanje\",\"SEO optimizacija\",\"Vidnost v AI iskanju (GEO)\",\"Izdelava spletnih strani\",\"Spletne trgovine WooCommerce\",\"Facebook in Instagram ogla\u0161evanje\",\"LinkedIn ogla\u0161evanje\",\"E-po\u0161tni marketing\",\"Video marketing in snemanje z dronom\",\"Google poslovni profil\"],\"award\":\"Google Partner\",\"founder\":{\"@type\":\"Person\",\"name\":\"Martin Miklav\u010di\u010d\",\"jobTitle\":\"direktor\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/#\\\/schema\\\/person\\\/31fea2c7d6213b10bf7f7842f84e167d\",\"name\":\"Martin Miklav\u010di\u010d\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp\",\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp\",\"contentUrl\":\"https:\\\/\\\/digitalnimarketing.si\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp\",\"caption\":\"Martin Miklav\u010di\u010d\"},\"description\":\"Martin Miklav\u010di\u010d je ustanovitelj agencije Miklav\u010di\u010d marketing, ki je Google Partner. Z digitalnim marketingom se ukvarja ve\u010d kot 20 let in osebno vodi ogla\u0161evanje na Googlu in Meti ter SEO za mala in srednja podjetja.\",\"sameAs\":[\"http:\\\/\\\/digitalnimarketing.si\",\"https:\\\/\\\/www.facebook.com\\\/martin.miklavcic\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/martinmiklavcic\\\/\",\"https:\\\/\\\/x.com\\\/martinovmejl\"],\"url\":\"https:\\\/\\\/digitalnimarketing.si\\\/en\\\/author\\\/martin-miklavcic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Future of Tourism - Google and Deloitte predict 60% growth by 2040","description":"The Google and Deloitte study provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/","og_locale":"en_US","og_type":"article","og_title":"The Future of Tourism - Google and Deloitte predict 60% growth by 2040","og_description":"The Google and Deloitte study provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019.","og_url":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/","og_site_name":"Miklav\u010di\u010d marketing","article_publisher":"https:\/\/www.facebook.com\/miklavcic.marketing","article_author":"https:\/\/www.facebook.com\/martin.miklavcic","article_published_time":"2025-01-22T09:28:37+00:00","article_modified_time":"2026-10-06T06:02:15+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/01\/studija-prihodnost-potovanj.jpg","type":"image\/jpeg"}],"author":"Martin Miklav\u010di\u010d","twitter_card":"summary_large_image","twitter_creator":"@martinovmejl","twitter_site":"@tweegital","twitter_misc":{"Written by":"Martin Miklav\u010di\u010d","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/#article","isPartOf":{"@id":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/"},"author":{"name":"Martin Miklav\u010di\u010d","@id":"https:\/\/digitalnimarketing.si\/en\/#\/schema\/person\/31fea2c7d6213b10bf7f7842f84e167d"},"headline":"The Future of Tourism 2040: Key Findings from the Google and Deloitte Study","datePublished":"2025-01-22T09:28:37+00:00","dateModified":"2026-10-06T06:02:15+00:00","mainEntityOfPage":{"@id":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/"},"wordCount":332,"publisher":{"@id":"https:\/\/digitalnimarketing.si\/en\/#organization"},"image":{"@id":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/01\/studija-prihodnost-potovanj.jpg","keywords":["google","travel"],"articleSection":["Marketing &amp; Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/","url":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/","name":"The Future of Tourism - Google and Deloitte predict 60% growth by 2040","isPartOf":{"@id":"https:\/\/digitalnimarketing.si\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/#primaryimage"},"image":{"@id":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/#primaryimage"},"thumbnailUrl":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/01\/studija-prihodnost-potovanj.jpg","datePublished":"2025-01-22T09:28:37+00:00","dateModified":"2026-10-06T06:02:15+00:00","description":"The Google and Deloitte study provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019.","breadcrumb":{"@id":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/#primaryimage","url":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/01\/studija-prihodnost-potovanj.jpg","contentUrl":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2025\/01\/studija-prihodnost-potovanj.jpg","width":1500,"height":1000,"caption":"study---future-of-travel"},{"@type":"BreadcrumbList","@id":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domov","item":"https:\/\/digitalnimarketing.si\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Marketing &amp; Strategy","item":"https:\/\/digitalnimarketing.si\/en\/topic\/digital-marketing\/"},{"@type":"ListItem","position":3,"name":"The Future of Tourism 2040: Key Findings from the Google and Deloitte Study"}]},{"@type":"WebSite","@id":"https:\/\/digitalnimarketing.si\/en\/#website","url":"https:\/\/digitalnimarketing.si\/en\/","name":"Miklav\u010di\u010d Marketing","description":"Povezujemo prilo\u017enosti","publisher":{"@id":"https:\/\/digitalnimarketing.si\/en\/#organization"},"alternateName":"Buti\u010dne storitve za digitalni marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitalnimarketing.si\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digitalnimarketing.si\/en\/#organization","name":"Miklav\u010di\u010d marketing d.o.o.","alternateName":"Miklav\u010di\u010d marketing","url":"https:\/\/digitalnimarketing.si\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalnimarketing.si\/en\/#\/schema\/logo\/image\/","url":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2024\/12\/fav.png","contentUrl":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2024\/12\/fav.png","width":300,"height":300,"caption":"Miklav\u010di\u010d marketing d.o.o."},"image":{"@id":"https:\/\/digitalnimarketing.si\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/miklavcic.marketing","https:\/\/x.com\/tweegital","https:\/\/www.linkedin.com\/company\/miklavcic-marketing\/","https:\/\/www.instagram.com\/miklavcicmarketing\/","https:\/\/partnersdirectory.withgoogle.com\/partners\/4674611041"],"legalName":"Miklav\u010di\u010d marketing d.o.o.","description":"Miklav\u010di\u010d marketing je osebno vodena agencija za digitalni marketing z Gorenjske (Zgornji Brnik). Malim in srednjim slovenskim podjetjem prina\u0161a ve\u010d povpra\u0161evanj z Google Ads, SEO optimizacijo, vidnostjo v AI iskanju (ChatGPT, Gemini, Google AI povzetki), izdelavo spletnih strani in ogla\u0161evanjem na Facebooku in Instagramu. Google Partner, ve\u010d kot 20 let izku\u0161enj, vodi direktor Martin Miklav\u010di\u010d.","slogan":"Vidnost \u2013 Povpra\u0161evanja \u2013 Rast.","email":"martin@digitalnimarketing.si","telephone":"+386 41 414 847","foundingDate":"2022-02-17","address":{"@type":"PostalAddress","streetAddress":"Zgornji Brnik 130h","postalCode":"4210","addressLocality":"Zgornji Brnik","addressRegion":"Gorenjska","addressCountry":"SI"},"areaServed":[{"@type":"Country","name":"Slovenija"},{"@type":"AdministrativeArea","name":"Gorenjska"}],"knowsAbout":["Google Ads ogla\u0161evanje","SEO optimizacija","Vidnost v AI iskanju (GEO)","Izdelava spletnih strani","Spletne trgovine WooCommerce","Facebook in Instagram ogla\u0161evanje","LinkedIn ogla\u0161evanje","E-po\u0161tni marketing","Video marketing in snemanje z dronom","Google poslovni profil"],"award":"Google Partner","founder":{"@type":"Person","name":"Martin Miklav\u010di\u010d","jobTitle":"direktor"}},{"@type":"Person","@id":"https:\/\/digitalnimarketing.si\/en\/#\/schema\/person\/31fea2c7d6213b10bf7f7842f84e167d","name":"Martin Miklav\u010di\u010d","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2026\/07\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp","url":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2026\/07\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp","contentUrl":"https:\/\/digitalnimarketing.si\/wp-content\/uploads\/2026\/07\/cropped-cropped_Oi2tU0g35bivZD7ikWbV_1P2A5925.jpg-96x96.webp","caption":"Martin Miklav\u010di\u010d"},"description":"Martin Miklav\u010di\u010d je ustanovitelj agencije Miklav\u010di\u010d marketing, ki je Google Partner. Z digitalnim marketingom se ukvarja ve\u010d kot 20 let in osebno vodi ogla\u0161evanje na Googlu in Meti ter SEO za mala in srednja podjetja.","sameAs":["http:\/\/digitalnimarketing.si","https:\/\/www.facebook.com\/martin.miklavcic","https:\/\/www.linkedin.com\/in\/martinmiklavcic\/","https:\/\/x.com\/martinovmejl"],"url":"https:\/\/digitalnimarketing.si\/en\/author\/martin-miklavcic\/"}]}},"_links":{"self":[{"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/posts\/27746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/comments?post=27746"}],"version-history":[{"count":1,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/posts\/27746\/revisions"}],"predecessor-version":[{"id":27749,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/posts\/27746\/revisions\/27749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/media\/27748"}],"wp:attachment":[{"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/media?parent=27746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/categories?post=27746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalnimarketing.si\/en\/wp-json\/wp\/v2\/tags?post=27746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}