{"id":27746,"date":"2025-01-22T10:28:37","date_gmt":"2025-01-22T09:28:37","guid":{"rendered":"https:\/\/digitalnimarketing.si\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/"},"modified":"2026-07-08T10:21:53","modified_gmt":"2026-07-08T08:21:53","slug":"the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study","status":"publish","type":"post","link":"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/","title":{"rendered":"The Future of Tourism 2040: Key Findings from the Google and Deloitte Study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The study, prepared by <strong>Google<\/strong> in collaboration with <a href=\"https:\/\/www2.deloitte.com\/si\/onas\">Deloitte <\/a>and other external partners such as <a href=\"https:\/\/www.unwto.org\/\">UNWTO <\/a>and <a href=\"https:\/\/www.gapminder.org\/\">GapMinder <\/a>, provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019. The focus is on new source markets, growing destinations, and changes in consumer behaviour. <\/p>\n\n<!--more-->\n\n<h3 class=\"wp-block-heading\"><strong>Key findings:<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Growth of new source markets:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Indian travellers are expected to increase the number of trips fivefold, enabled by easier access to passports and improved visa policies.<\/li>\n\n\n\n<li>Pakistan, Brazil, Saudi Arabia, Indonesia, and Mexico will be among the top 15 source markets.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>New popular destinations:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Europe remains the leading region, but growth in the Middle East, Africa, and Southeast Asia will exceed the global average.<\/li>\n\n\n\n<li>Saudi Arabia and the United Arab Emirates will become key destinations due to tourism projects such as <a href=\"https:\/\/www.neom.com\/en-us\">Neom <\/a>and <a href=\"https:\/\/riyadhexpo2030.sa\/\">Expo 2030<\/a>.<\/li>\n\n\n\n<li>Mexico will be among the five most popular destinations.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Diverse traveller groups:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Newcomers&#8221; (emerging travellers) will focus on nearby destinations, while &#8220;experienced&#8221; (mature travellers) will seek lesser-known places.<\/li>\n\n\n\n<li>Increased use of technology such as AI, virtual experiences, and real-time translators will make it easier to explore new destinations.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Focus on sustainability and personalisation:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>The study highlights the need to develop sustainable tourism models that deliver economic and social benefits.<\/li>\n\n\n\n<li>Travellers will expect personalised experiences, which will require precise data analysis and service adaptation.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Technology as a key factor:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The introduction of artificial intelligence, analytics, and automation will enable flexible pricing, optimisation of supply and demand, and better fulfilment of travellers\u2019 expectations.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Strategies for the future:<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">To succeed in 2040, the following will be key:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Adapting the offer to different traveller origins and their cultural preferences.<\/li>\n\n\n\n<li>Focusing on brand building in markets such as India, the US, and China.<\/li>\n\n\n\n<li>Developing localised content and sustainable tourism models.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This study emphasises that the future belongs to those tourism operators and destinations that proactively adapt their strategies and leverage technological opportunities.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Source: <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Study: <a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/18474\/NextGen_travellers_and_destinations_by_Google_and_Deloitte.pdf\">NextGen travellers and destinations 2024<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The study, prepared by Google in collaboration with Deloitte and other external partners such as UNWTO and GapMinder , provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019. The focus is on new source markets, growing destinations, and changes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[585],"tags":[610,632],"class_list":["post-27746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-google","tag-travel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Tourism - Google and Deloitte predict 60% growth by 2040<\/title>\n<meta name=\"description\" content=\"The Google and Deloitte study provides a comprehensive insight into the future of international tourism, which is expected to reach 2.4 billion trips by 2040, 60% more than in 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitalnimarketing.si\/en\/the-future-of-tourism-2040-key-findings-from-the-google-and-deloitte-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Tourism - 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